Vogue: A concept store in Corfu elevates Greek creativity.

The concept store MUSES CORFU promotes Greek creativity internationally, expressing a fresh perspective on the coexistence of traditional elements, art, and fashion. Created to capture the dynamic energy that emerges from the inventive blending of contemporary expression and traditional aesthetics, and set in the enchanting island of Corfu, the Greek concept store Muses Corfu offers a new dimension to the way one perceives modernity.

“Traditional objects that lie at the heart of Greek culture—such as neoclassical statues, authentic rustic bells, and colorful postwar tin containers—encounter contemporary Greece through the lens of a fresh point of view.”

Authentic utilitarian objects from another era create a sense of surprise when viewed through a refined aesthetic lens. Integrated into a sophisticated setting, they are reintroduced as design elements that claim their place in Greek homes, as well as in the homes of travelers around the world,” says Alexandra Stavropoulou, founder (and curator) of Muses Corfu, speaking to Vogue Greece.

Having evolved into a timeless must-check destination for devoted visitors to Corfu, Muses Corfu remains focused on the ongoing export of Greek culture, taking part in art pop-up exhibitions in New York, Paris, and Berlin.

Among the immediate plans of the internationally renowned Greek brand is an upcoming pop-up exhibition titled 200 Years of Modern Greece, which will be hosted in New York.

   

 

Source: Vogue.gr